Again, I’m a little behind; I’ve been wanting to write this article for over a month… but better late than never. 🙂
The March cover of Fast Company advertised this title, “+101 Reasons Apple Is No. 1” (the actual title of the article is, “Apple: For Dominating the business landscape, in 101 ways”). I was all excited to go in and look at what they were calling “reasons” and shred them apart. 🙂
Unfortunately (fortunately? : ) they beat me to the punch. The “reasons” why Apple is number one is a list of over successful companies that use Apple products:
1. Hyundai for making the iPad standard in its new Equus 2. Flipboard for streamlining social media on the iPad into your new favorite magazine 3. Zumobi for building a network of media-brand apps, such as NBC’s Today show… 7. Foursquare for being the mayor of iPhone check-ins… 9. Dropbox for hooking 30% of its users via its mobile cloud-storage app… 22. Evernote for the 51% of of 6 million hoarders who access their digital lives from an iPhone, iPad, or iPod Touch.
The list goes on and on, 100 companies in all, all listed in a fold-out 4 page-width illustrated poster (I’m thinking about putting it on my wall : ).
I like it; I think those are good reasons. Our mantra is that success is built on, in fact predicated by, making other companies successful. It only makes sense then that Apple is so successful, because they have played a part in making so many other companies successful. Genius. 🙂
Now I just have to figure out how to get in on those seeds… 🙂