Monthly Archives: April 2014

Flywheel Effect (Part Two)

In my last post I discussed the “flywheel effect”; how Howard Schultz, CEO of Starbucks, places his new products in Starbucks stores to build brand recognition before placing it in supermarkets. The question then, from a mental seed perspective, is, … Continue reading

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Flywheel effect (Part One)

As is my wont, I was reading the inflight magazine on my flight back from NYC–I never fail to find something to blog about in an inflight magazine–and I saw an article about Starbucks, so of course I had to … Continue reading